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Navigator Business Solutions
Aug 2: SAP on the Go
As more employees move from PCs and notebooks to mobile devices such as smartphones and Apple's iPad, SAP is looking to tap this trend by making its software device-agnostic so they can enable the mobile workforce to perform better, says a SAP executive.
SAP Asia-Pacific and Japan President Stephen Watts said in an interview Tuesday that the software vendor is looking to "accelerate" its existing core competencies, particularly in mobile computing--a move enabled by the finalization of its Sybase acquisition on Jun. 30.
The German company's four core business strategies look at "on-demand, on-premise, on-device and the orchestration process and management that links all three environments together", Watts explained, noting that SAP is looking to scale up the "on-device" thrust using Sybase's existing core strengths in mobile workflow.
Sybase had previously championed the concept of an unwired enterprise and was working on developmental tools for building mobile applications.
Watts observed that with the multiple mobile devices available today, SAP is hoping to exploit this environment by developing applications that can run on any device. Such tools would remove the constraints of workers and allow them to work beyond the office space, and enable companies not to be bogged down by vendor lock-in challenges. This market represents an "enormous opportunity" for the software vendor, he noted.
He further noted three market developments that he said were fueling SAP's interest in the mobile compute space: the "masses of data" being produced every day and how these are being consumed by users, the proliferation of smart devices such as Apple's iPhone and iPad and Research In Motion's (RIM) BlackBerry, and how these devices are empowering employees down the management layer to contribute more to their companies.
With these developments in mind, I believe that one-third of all establishments will be mobile companies by 2012," Watts said.
Asked how Asia-Pacific would play into the company's overall "on-device" strategy, the executive said the region is "an important part of the mix". He added that countries such as China and India and emerging markets such as Vietnam and Indonesia have users that are accessing data beyond just e-mail and are asking for applications that can give them better insight into their companies' operations.
That said, he noted that SAP will not neglect its existing customer base in Europe and the United States as these mature markets still have room for growth.
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